Every day evidence mounts to support the need for companies to transform the way they operate internally. For the most part this is no longer even a matter for debate. Too much social evidence has already accumulated on this subject.The section on the external impact (in terms of marketing and branding) is right on too. In fact, we're trying to expand OpenTeams' efforts in this regard. We now have groups on
...put into place the social media channels and systems that will allow the corporate community itself to communicate, reward, suggest, ask questions, offer solutions, raise issues, list complaints, and other engagements designed to produce a company united in vision and purpose.
Wednesday, March 11, 2009
Social Media Science has a great article on both the internal and external impact of social media on organizations. The internal section matches up exactly with Organization 2.0: